Soho Yum Yum: London's first "Temakeria"

So apparently, Yoobi is London's first "temakeria". I happily chanced upon this little corner restaurant (38 Lexington St. in Soho) on my way to work in a café—and it reminded me of Michi Sushi in Vancouver, a cute little "sushi on the go" restaurant right at the corner of Granville and Broadway.

Someone told me (I think it might have been one of the guys working in the restaurant!) that temakerias originate in Brazil... but, er, somehow I doubt that (Japan, no?!). To this person's credit, however, if you google "temaki", there are a surprising number of hits from Brazil.

Cute branding.

Brand new interiors—clean and spacious, if a bit sparse.

They do actually sell other things as well—miso soup (£2), for example. I quite liked this version, which, in addition to miso, tofu, and bits of seaweed, also had broccoli! I went there quite early in the lunch hour so I imagine the broccoli would get soggy by afternoon, but maybe not.

Temaki! This is making me hungry just looking at it. 

Citrus Salmon temaki: £3.60

 Tuna tartare temaki: £4

See you there soon!